Innovative creative leader shaping brand identity systems and integrated campaigns for brands at scale — translating business objectives into brand expression that performs, and building the teams that sustain it.
The brand system and website relaunch that transformed a content-led PR agency's brand perception from niche to full service — now winning clients on creative capability alone.
Omni's pandemic-recovery campaign — a modular "Stay A Part Of" message that broke through the sea of sameness across paid, owned, earned, and on-property.
An experiential trade-show campaign built on superhero archetypes — turning a conference expo presence into an engaging, multi-touchpoint experience that drove qualified, ownable relationships.
Holiday cookies reinvented as craft cocktails — an editorial-quality Omni Originals program that earned national press.
A smoke-and-fire culinary identity in red leather, gold, and whisper-thin smoke — built to earn press for Omni's fall menu.
An AI-enhanced Magic 8-Ball holiday experience that broke a decade-old habit — playful, captivating, and measurable.
The Ascend annual conference demanded a visual identity dripping with swagger. An aviation tech-themed design delivered on high-impact touchpoints, from an interactive "Make Your Mark" wall to multi-story staircase wraps that didn't just welcome attendees — they called upon them to Ascend literally and figuratively.
As agency of record, my team produced exceptional work all year — so I pitched and created an end-of-year sizzle reel of the best creative. 103 projects, 422 deliverables, 4,838 creative hours — timed to the client's massive convention.
The printed holiday card reimagined as a digital short film — the magic of holidays past, present, and future through a child's eyes, closing in the five most common languages among Omni associates.
After Omni Barton Creek Resort emerged from a $150 million renovation, its signature summer series needed a revamp to match the property's updated sophistication. Rock elements and lush Hill Country foliage intertwine to convey one visual voice across print, digital OOH, social, signage, and tickets.
One of Northeast Florida's fastest-growing companies didn't need a website — it needed hundreds. A CMS design system kept every office personalized while protecting brand integrity; online leads more than doubled within 30 days of launch.
For the NFL Jaguars' season tickets, the brief was energy and aggression. The solution: use the logo to literally devour the competition. The Jaguars finished the 2005 season 12–4.
For 20+ years I've directed brand identity and creative for large consumer and professional services brands both in-house and agency-side: a lifestyle brand hospitality portfolio at Omni Hotels & Resorts, national campaigns at Imaginuity, and the full agency rebrand at Reputation Ink. I move fluidly between setting creative direction and doing the work myself, and I treat design as a strategic business driver rather than a downstream service — translating business objectives into brand expression that performs.
I'm known for strategic storytelling, audience-first thinking, and building scalable creative operations that let a team move faster without losing craft. My work has earned ADDYs — including Best of Corporate Creative three years running and a brand's first gold and silver — plus an HSMAI Adrian Award, alongside measurable results for the businesses behind the brands.
Based in Dallas. Fluent in AI-enabled creative workflows, applied across concepting, production, and creative operations.
Let's create something that drives value.