Innovative creative leader shaping brand identity systems and integrated campaigns for consumer-scale brands — translating business objectives into brand expression that performs, and building the teams that sustain it.
As agency of record, my team produced exceptional work all year — so I pitched and created an end-of-year sizzle reel of the best creative. 103 projects, 422 deliverables, 4,838 creative hours — timed to the client's massive convention.
One of Northeast Florida's fastest-growing companies didn't need a website — it needed hundreds. A CMS design system kept every office personalized while protecting brand integrity; online leads more than doubled within 30 days of launch.
Brand identity and integrated campaign for Omni Barton Creek's summer concert series — edgy rock guitar against soft Hill Country foliage, one visual voice across print, digital OOH, social, signage, and tickets.
The printed holiday card reimagined as a digital short film — the magic of holidays past, present, and future through a child's eyes, closing in the five most common languages among Omni associates.
For the Omni Originals F&B series, Minis invited guests to indulge a tasting menu of petite portions of chefs' signature recipes from across the country — posters, menus, a social recipe video, and art-directed photography.
For the NFL Jaguars' season tickets, the brief was energy and aggression. The solution: use the logo to literally devour the competition. The Jaguars finished the 2005 season 12–5.
Over 20+ years I've directed brand identity and creative for large consumer brands: a $2B hospitality portfolio at Omni Hotels & Resorts, national campaigns at Imaginuity, and the full agency rebrand at Reputation Ink. I move fluidly between setting creative direction and doing the work myself, and I treat design as a strategic business driver rather than a downstream service — translating business objectives into brand expression that performs.
I'm known for strategic storytelling, audience-first thinking, and building scalable creative operations that let a team move faster without losing craft. My work has earned ADDYs — including Best of Corporate Creative three years running and a brand's first gold and silver — plus an HSMAI Adrian Award, alongside measurable results for the businesses behind the brands.
Based in Dallas. Fluent in AI-enabled creative workflows, applied across concepting, production, and creative operations.
Let's build something worth recognizing.