Dynasty Marine has been providing marine animals to aquariums and zoos for more than 30 years. When they finally decided to open an aquarium of their own, they had a vision to build not just an aquarium, but a truely interactive facility that will feature diving with animals, touch tanks, and even shark feeding!
I’ll spell it out for you: The concept behind Florida Keys Aquarium Encounters displays a variety of sea life in custom letterforms. In addition to the logo itself, we developed a full alphabet (or as I like to call it, an Aquabet) using animals they’ll feature at the facility, so they could truly brand the facility.
The client really got a two-for out of the logo project. During the logo presentation, had a difficult time choosing between concepts. As a solution, they decided to use the second favorite concept (featuring a school of fish with the silhouette of a shark popping out of the negative space) as a t-shirt graphic.